Zio & Co | Mr. Smith Agency

Zio & Co

A mobile haberdashery for the 21st century

Tailoring a brand experience that's a perfect fit.

Good style is timeless. A well-cut suit doesn’t happen by accident. Your wardrobe is your armor against a world that cares too little for the details that make a difference. When you expect better, we’re here. Can’t come to us? We’ll come to you.

These are all ideas held by the founder of Zio & Co, and it’s this passion for providing a custom-tailored experience along with the custom-tailored end result that we knew had to be reflected in all brand touchpoints.

In order to allow the brand to take life in this way, our Studio team worked to find a balance between modern and classic, full speed ahead and patient. From the color palette to the font styling to the array of complementary logo marks working in unison, every detail was considered to create a look and feel worthy of a brand that prides itself on ensuring its clients enjoy a premium experience in every way.

Once the branding was complete, we used those elements to inform a brand-focused experience on the website. We wanted to make it easy for people to understand the process that makes Zio & Co special, offer them a chance to browse the wide array of premium fabrics and patterns available, and encourage booking appointments so that the Zio team could plan its daily itineraries as a mobile tailor.

Mr. Smith was chosen as agency partner responsible for Brand Identity, Label/Badge Kit, Art Direction, Stationery, and Website Design and Development.