Toscana | Mr. Smith Agency


An Italian shoe manufacturer going direct-to-consumer

Bringing a lifetime of passion to the web.

Calzoleria Toscana is a family-born brand guided by their passion for quality, customer service, and integrity. Producing and distributing some of the finest handcrafted Italian shoes is their life’s work.

For years, the Toscana brand has provided shoes, belts, and other accessories to retailers throughout the world. In 2019 they decided to take a direct-to-consumer approach and approached our team to highlight the quality of the shoes through ;lifestyle and product photography. We also assisted them in building a Shopify eCommerce platform which is their main source of connection to theri newfound customer base.

At the onset of this project, we chose to let each product speak for itself – allowing the photography to guide the entire site.

Mr. Smith was chosen as agency partner responsible for Product/Lifestyle Photography and Shopify eCommerce Design and Development.