Seagram's Spiked x WWE
Turning up the volume on flavor, energy, and attitude.
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When Seagram’s Spiked set out to reintroduce its product line with bold new flavors and an even bolder 10% ABV, they knew the launch had to match the intensity of the product. In partnership with WWE, a brand synonymous with power and spectacle, they turned to Mr. Smith to develop a high-energy creative campaign that would bring the collaboration to life across digital and retail channels.
Our charge was twofold: re-establish Seagram’s Spiked as a go-to beverage for bold flavor seekers and leverage the iconic presence of WWE to amplify visibility, recognition, and momentum. This meant crafting content that captured the raw energy of the ring while introducing a new product lineup that includes Rumble Punch, Slammin’ Blueberry, and Pineapple Powerhouse—with Rumble Punch taking center stage as the hero.
We began with the relaunch of Seagram’s Spiked’s Instagram presence. Through a striking 9-post grid and animated stories, we created a bold visual statement that seamlessly merged Seagram’s personality with WWE’s unmistakable flair. The content was designed to stand alone and work together, forming a cohesive brand narrative that exploded off the screen. Interactive story content invited fans to engage, vote, and share, fueling early buzz ahead of launch.
To extend the campaign beyond social, we adapted launch assets into a fast-paced, 15-second equity video tailored for high-traffic platforms including YouTube pre-roll, Kwik Trip fuel dispensers, and in-store digital displays. Motion graphics, sound design, and product hero shots worked together to create an experience that was as unforgettable as it was effective—proving that no new footage is needed when the brand story is strong.
From digital to real-world touchpoints, the Seagram’s Spiked x WWE collaboration became a campaign that didn’t just announce a product—it delivered a full-body slam of energy, flavor, and attention-grabbing design. Through Mr. Smith’s creative direction, the partnership became more than a moment. It became a movement that redefined what it means to make an entrance.
