We partnered with Prova, a fast-casual restaurant in Buffalo's Fountain Plaza, to create a brand that blends sophistication with approachability. Known for its freshly made pizzas, vibrant grain bowls, market offerings, and curated wine and beer bar, Prova caters to Fountain Plaza tenants and downtown professionals seeking healthy yet affordable options. As a breakfast, lunch, and happy hour destination, the brand balances convenience with elevated dining experiences.

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Our work focused on building a cohesive identity that reflected Prova's fresh and inviting ethos. We designed a modern interior aesthetic featuring green tones and intentional greenery, creating a welcoming environment that brought warmth and vibrancy to the space. Thoughtful wayfinding and signage ensured a seamless customer experience, while the menus and stationery reflected the brand's clean, high-quality style. The microsite complemented these efforts, highlighting the menu and catering options, though the physical and in-store elements were the heart of the brand's story.

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To connect with the downtown core, we crafted a strategic social media presence, engaging workers and tenants through visually compelling content that emphasized Prova's unique offerings. From its sleek interior to its healthy yet indulgent menu, our work positioned Prova as a standout destination in the Fountain Plaza, offering a fresh perspective on fast-casual dining.

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