Offer Advantage | Mr. Smith Agency

Offer Advantage

Re-inventing the real estate investment model

Crafting a digital ecosystem that works for stakeholders on all sides.

To many people, the real estate market shines like a glittering diamond of investment appeal. But if you don’t know what you’re doing, things aren’t quite what they appear. Offer Advantage is a company developed to offer a win-win-win scenario to real estate agents, real estate brokerages, and people wanting to sell their home in an expedient fashion for a fair price.

It was important that the brand was represented appropriately at all stages of the sales process to help establish trust. This not only included robust sales kits for each agent, but also custom headshots that created a consistent presentation at every possible customer-facing touchpoint.

They also needed the website to function as a versatile sales tool that would allow them to empower their representatives with the appropriate information to close business with new clients. To accomplish this, we developed a custom portal that houses a variety of in-depth sales collateral, adapted their pitch deck to a customer-facing page that clearly explains the value of the program, and focused heavily on UX design with each potential end user in mind. We also developed an encrypted custom portal for agents to store real estate deal information such as contractual agreements, property taxes, architectural renderings, etc.

After the brand launched in 2017, an overwhelming number of real estate agents in Upstate New York have used the program to receive cash offers on their listed properties and the program was in need of expansion. In order to handle the large number of rehabilitation projects, Offer Advantage expanded to include partnering with licensed real estate agents who had always wanted to learn how to actively invest in real estate.

As a result, the Offer Advantage Training Program and Representation role was created to help real estate agents learn how to purchase, renovate, and resell houses. The agents continue to utilize the sales portal to help close deals at a record pace.

Mr. Smith was chosen as agency partner responsible for Brand Identity, Stationery & Collateral Design, UX/UI, Website Design, Custom Back-End Development, and Photography.