Las Puertas

Envisioning an establishment where culinary artistry and familial spirit dance in harmonious interplay, Chef Victor Parra Gonzalez, already celebrated in the Buffalo gourmet landscape, sought to merge his dual passions of family and food in a new, explorative venture. His eyes alight with the concept of a modern reinterpretation of Mexican cuisine, he enlisted the creative prowess of Mr. Smith to breathe visual and experiential life into his gastronomic dream. Our collaboration delved deep into the heart of his vision, crafting an abstract identity suite that would encapsulate not only the innovative dishes but also the rich, communal dining ambience Chef Victor endeavored to cultivate.

Navigating this gastronomic journey, our focus simmered steadily on branding, creating a symbiotic relationship between the visual simplicity and the depth of the culinary experience it represents. The Las Puertas website emerged as a testament to this: an elegant, straightforward platform where patrons are not merely informed but gently immersed into the ethos of Chef Victor's creation, previewing the seamless blend of modernity and tradition that awaits them.

Embarking on this partnership, Mr. Smith became the chosen agency, intricately involved in each thread of the brand’s creation: from Brand Identity and Stationery to the finesse of Menu Design, and through to the Website Design & Development. Each element, meticulously curated, wove together a brand tapestry that mirrored the complex, yet beautifully simple, flavors guests would encounter at Las Puertas. This was not merely a project of creating a brand but sculpting an experience where every visual touchpoint is a subtle prelude to a love-infused culinary adventure, cherishing the genuine spirit of family and the innovative mastery of food.