Il Mulino | Mr. Smith Agency

Il Mulino

A modern-day barbershop and salon

A brand that goes far beyond your standard barbershop.

Il Mulino is a modern-day barbershop and salon. The name, Italian for “the mill,” refers to Milanese merchants who specialize in trading and creating fine textiles. The term has evolved to include purveyors from all over the world.

At Il Mulino, expect the unexpected. This unique establishment – now with four locations – offers a barbershop, salon, aesthetics, cocktail bar, clothier, and cosmetic medicine services. It is ripe with energy and confidence, but our brand identity adds a touch of feminine mystique with floral elements and a custom typeface anchored by clean, bold shapes that welcome the eye’s attention.

Mr. Smith was chosen as agency partner responsible for Brand Identity, Logo/Badge Kit, Art Direction, Stationery, and Website Design and Development.