We partnered with GObike Buffalo, with support from New York State, to develop and execute the Safecity campaign - an innovative approach to promoting traffic safety through education and engagement. To create a compelling foundation, we crafted a comprehensive campaign identity that blended a friendly tone with dynamic, eye-catching visuals, ensuring a consistent and approachable presence across all platforms. The Safecity brand was strategically designed to educate and entertain, appealing to both children and adults by making traffic safety engaging and memorable.

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To extend the campaign's impact, we produced a suite of branded collateral, including interactive animations and marketing materials that captured attention and fostered community dialogue around safe practices. A key component of our work was the design and development of SafecityBuffalo.com, an interactive microsite that served as the campaign's digital hub. The site featured animated elements and a gamified traffic safety quiz, encouraging users to test their knowledge while learning about essential traffic laws in an engaging, playful manner.

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By merging bold visuals, interactive online features, and a focus on key safety messages, our work for Safecity transformed traditional traffic safety education into a dynamic and innovative experience, connecting meaningfully with diverse audiences and driving community engagement.

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