Delaware North: Gaming
A scalable digital framework with seamless custom integrations.
Website Design & Development, User Experience (UX) Design, Custom System Integrations, Conversion Optimization
Delaware North is a leader in gaming, hospitality, and entertainment, operating a diverse portfolio of casinos, racetracks, poker rooms, and sports betting platforms across the U.S. and beyond. To support its growing network of properties, Delaware North needed a flexible, scalable website framework that could be efficiently deployed across multiple locations while maintaining property-specific branding, features, and functionality.
Mr. Smith partnered with Delaware North to design and develop a robust, adaptable digital infrastructure, allowing each property to have a high-quality, customized online presence without requiring a full-scale redevelopment for every site. A key component of this solution was the custom integration of Delaware North’s internal systems, ensuring seamless connections to essential tools like reservation systems for hotels and restaurants, enabling easy guest booking and management. Racing results feeds were integrated for properties featuring live racing, delivering real-time updates for guests. Event and promotion calendars allowed users to monitor upcoming activities, gaming tournaments, and special promotions, while gaming loyalty program integrations, including access to Lucky North Club, provided members with a streamlined experience for tracking rewards and promotions.
We worked closely with the Delaware North corporate team and individual properties to ensure the framework provided scalability and efficiency while allowing for unique customizations, from styling and branding to the specific integrations required by each casino. The rollout began with Southland Casino in West Memphis, Arkansas, and following its success, we expanded deployment to Boston Billiard Club & Casino, Mardi Gras Casino, Finger Lakes Gaming, Wheeling Island, Two Kings Casino, and more. With ongoing collaboration and continuous site launches, Mr. Smith remains a key digital partner in elevating Delaware North’s gaming presence, ensuring a seamless, engaging, and high-performance online experience for every guest.
