Buffalo Collegiate | Mr. Smith Agency

Buffalo Collegiate

A charter school that values courage in all its forms above all else

Communicating a mission through branding

Yes, Buffalo Collegiate is a charter school with an exceptional mission to serve 4th – 12th grade students in the WNY area by developing them into lifelong learners who are poised for happiness and success. But that’s really only part of the story.

Buffalo Collegiate is also a true community unto itself that encourages everyone (not just students) to live the PRIDE Values with courage above all.

The careful balance of those two equally important identities is the “secret” that drives Buffalo Collegiate’s success as a leading voice on the educational frontier in WNY. Communicating that balance in ways that resonate with the community is at the forefront of everything that Mr. Smith has worked on for BCCS.

Through the creation (and ongoing refreshment) of brand awareness and conversion campaigns across social media channels and keyword-based PPC campaigns, we helped focus the school’s digital efforts towards driving enrollment by consistently getting meaningful impressions with a warm audience.

To support this suite of creative campaigns, our team developed a hero video that was scripted and produced to best capture the true beating heart of Buffalo Collegiate. By featuring this video prominently on the website and strategically segmenting it out for use elsewhere (i.e. Instagram Story Highlights, advertising assets), we efficiently maximized the impact of the production.