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Big Brothers Big Sisters

Providing life-changing, one-to-one youth mentoring services.

An integrated campaign that proves potential is everywhere.

Big Brothers Big Sisters (BBBS) provides powerful youth mentoring services by matching caring adults with children around the country. For more than 45 years, the organization’s Western New York chapter has impacted over 11,000 lives, providing children, teens, and their volunteers with meaningful relationships that last.

BBBS WNY wanted to increase volunteer sign ups, with a particular focus on young men of color. 

Mr. Smith worked as agency partner responsible for Strategy, Campaign Development, Brand Collateral, Visual Design, Digital Markting, and Photography.

Supporting a powerful message with captivating visuals.

Mr. Smith provided BBBS with strategic and creative capabilities to generate awareness around community-based and school-based volunteer opportunities. We fused the national-level branding with our own creative to personalize the messaging for the local chapter. Our team created billboards, murals, bus signage, landing pages, and digital and print ads that capture the impact of BBBS mentorships.

Generating response and helping build relationships.

Our campaign with local Bigs and Littles helped spread awareness of BBBS’ mission: to nurture children and strengthen the communities they live in. These efforts impacted 527 lives and lead to 150 new volunteer matches.

The Results

The 30-day targeted social media campaign that we launched had a total reach of 13,667 and 24,955 impressions, generating 223 inquiries. This final effort led to BBBS reaching and then quickly surpassing their annual goal to a by over 15%.

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