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“Meth. We’re on it.”
No, not us. We’re talking about the viral South Dakota anti-methamphetamine campaign that was launched last week to bring awareness to the meth crisis. This controversial tagline sparked an interesting conversation both online and inside our office – and that’s exactly what the agency behind this campaign wanted.
On this episode, our team takes a look at this viral campaign and whether or not it was successful. We also weigh the pros and cons of taking huge risks as an agency and how we’d go about presenting those ideas to clients.