Ep. 1: What Is Brand Loyalty?

Shampoo, guitars, lipstick. We may or may not use these products every day, but does that have anything to do with how loyal we remain to the brand?

Google says brand loyalty is “the tendency of some consumers to continue buying the same brand of goods rather than competing brands.” But in 40 minutes, we realized this term isn’t so easy to define. 

On this episode, we’ll look at what brand loyalty means, why we can’t turn away from our favorites, and at what point we’d walk away from the products we love so much.

You can listen to each episode on SoundCloud, Spotify, Google, and/or Apple or watch full videos of upcoming episodes on YouTube.