Susan Ciminelli
Radiant summer skin, powered by nature.
Brand Strategy, Campaign Development, Creative Direction, Photo & Video Production, eCommerce
Susan Ciminelli Skincare has long been known for its holistic, marine-based approach to beauty, blending luxurious ingredients with powerful results. To highlight the importance of SPF and marine-based ingredients in summer skincare, we partnered with the brand to create the Summer Skin campaign, an educational and visually captivating initiative that celebrated radiant, healthy skin all season long.
Our strategy was built around education and engagement, ensuring consumers understood the benefits of protecting and nourishing their skin while embracing Susan Ciminelli’s natural skincare philosophy. We developed a light, bright, and sun-kissed visual identity that embodied the freshness of summer, directing product photography and art direction that evoked warmth, vitality, and effortless beauty. These visuals served as the foundation for an integrated campaign spanning website conversion optimization, paid and organic social media, email marketing, and refreshed product packaging, ensuring a seamless experience across all consumer touchpoints.
To reinforce the campaign’s educational focus, we crafted engaging social content that highlighted key ingredients, skincare tips, and expert insights, positioning Susan Ciminelli as the go-to resource for summer skin health. Email marketing and digital advertising amplified the message, driving traffic to the brand’s website with compelling calls to action that converted awareness into sales.
By combining beautiful, aspirational storytelling with strategic digital execution, the Summer Skin campaign successfully captured attention, deepened brand engagement, and reinforced Susan Ciminelli’s position as a leader in luxurious, results-driven skincare.
