Seagram's Escapes
Bringing flavor to life with vibrant in-store experiences.
Campaign Strategy , Art Direction, Animation, Video Production
Seagram’s Escapes is all about bold flavors, vibrant moments, and making every occasion feel special. To bring that spirit to life at retail, they partnered with Mr. Smith to develop a fun, high-energy digital point-of-sale (POS) campaign designed to capture attention and drive sales across key U.S. markets. Our challenge was to create engaging, visually dynamic video spots and animations that would stand out in stores, bringing the “Make Happiness Happen” campaign to shoppers in an exciting and compelling way.
We crafted a series of bright, fast-paced video assets tailored for in-store screens, end caps, and digital displays, ensuring Seagram’s Escapes popped in busy retail environments. Each animation was designed to reflect the flavor-forward, celebratory nature of the brand, using bold colors, playful motion graphics, and dynamic product showcases to capture consumer attention at the point of purchase. These assets reinforced key seasonal activations, from the carefree fun of summer gatherings to the cozy indulgence of winter celebrations, ensuring that Seagram’s was top-of-mind for every occasion.
By translating Seagram’s signature fun, flavorful energy into digital POS, Mr. Smith helped elevate their in-store presence, creating a visually striking campaign that drove engagement and boosted sales. Through thoughtful execution and a keen understanding of consumer behavior, we ensured that Seagram’s Escapes didn’t just sit on the shelf—they stood out, demanded attention, and invited consumers to make happiness happen.
