Northlake
A sophisticated brand rooted in community and vision.
Brand Identity, Custom Illustration, Marketing Materials, Website Development
We partnered with Northlake Development, a company deeply rooted in the Mayville & Chautauqua Northlake area community, to create a brand that reflects their dual commitment to honoring the area's legacy and driving a prosperous future. With a vision for sustainable growth and deep respect for Mayville's unique character, Northlake sought a strategy that would resonate with both their investor community and the local, rural-focused lake town audience.
Our work began with crafting a sophisticated yet approachable brand strategy, including a compelling visual identity and narrative positioning. The design balanced refined, investor-focused aesthetics with a warmth and authenticity that reflected the charm of a lake town community. This approach extended to the development of a modern microsite that communicated Northlake's mission and showcased their projects with clarity and elegance.
To support their outreach efforts, we designed impactful presentation decks and investor collateral, ensuring their story and vision were conveyed effectively and aligned with their brand ethos. By combining thoughtful storytelling with visuals that bridged sophistication and rural charm, we helped Northlake establish a brand that connects with diverse audiences while staying true to its community-focused roots.
