We partnered with the Girl Scouts of Western New York to develop and execute the "Unbox the Future" campaign, a bold initiative to drive cookie sales by highlighting the excitement, tradition, and empowerment behind the Girl Scouts' iconic program. The campaign invited audiences to see each box of cookies as more than a treat—it's an investment in the leaders of tomorrow.
Our work spanned the entire campaign lifecycle, including campaign identity, strategy, design, art direction, and creative execution. We delivered a fully integrated, multi-channel approach featuring TV/broadcast, OTT/ streaming platforms, radio, outdoor advertising, metro stop ads, bus tails, social media, email marketing, movie theatre ads, print, and digital ads. To ensure the campaign's visual and narrative consistency, we managed all video production and photography, crafting compelling content to engage audiences.
After the campaign launch, we provided end-to-end management, tracking performance and optimizing efforts to sustain momentum. The result was a resounding success, increasing visibility, driving cookie sales, and reinforcing the Girl Scouts' mission. "Unbox the Future" captivated audiences across platforms, helping to ensure the continued growth and impact of this cherished tradition.
