We partnered with the Girl Scouts of Western New York to launch the “Force of Nature” campaign, a dynamic initiative promoting their five Summer Camp programs across Western New York. Designed to inspire young women to embrace adventure, build confidence, and develop leadership skills, the campaign showcased the life-changing experiences these camps provide while driving registration and engagement.
Our work included crafting a bold and empowering campaign identity that reflected the spirit of outdoor exploration and personal growth. We executed a comprehensive multi-channel strategy spanning TV/broadcast spots, movie theatre ads, OTT/streaming, radio, outdoor advertising, social media, email marketing, and print to maximize reach and impact. To reinforce the campaign at key touchpoints, we designed banners, table tents, and t-shirts, ensuring strong visibility at events and within the community. Additionally, digital ads, posters, and promotional materials provided a seamless and consistent brand presence across platforms.
With striking visuals and an uplifting message, “Force of Nature” positioned Girl Scouts Summer Camps as a place where girls could challenge themselves, make lifelong friendships, and discover their strengths. By combining compelling storytelling with strategic execution, the campaign successfully drove awareness and participation, furthering the Girl Scouts’ mission to empower the next generation of leaders.
