With the extremely detail-oriented approach to both cuisine and cocktails, we knew that it was imperative to develop a photography style that effectively highlighted this mastery of craft. By utilizing this visual language, the Mr. Smith team was able to create a social media strategy that was in line with the core tenets of the brand.
For a new restaurant, it’s imperative that every detail of the brand is on point to create an image of competence and trustworthiness. If people don’t trust that they’ll have a pleasantly memorable experience, then they’re unlikely to break their routine and try something new. As we developed the M+R website, we worked painstakingly to ensure that every element of the site was as refined and user-friendly as the overall restaurant experience.
Mr. Smith was responsible for the overall Brand Identity, Visual Assets, Stationery, Menu, and Interior Design, Website Photography, UX/UI, Website Design & Development. *Website is scheduled to launch January 2018.